The Hekman Library -- Business Communication

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Communication

Business Communication

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(More Info)	Ad Council
Includes Public Service Announcements and information on public service ad campaigns. Read the full annotation

(More Info)	Business Ethics: A Reference Handbook
Contains sections on ethical issues for the consumer, corporation, employee, and environment. Read the full annotation

(More Info)	Encyclopedia of Major Marketing Campaigns
Profiles 500 of the most notable advertising and marketing campaigns of the 20th century. Read the full annotation

(More Info)	Hispanic Fact Pack: Annual Guide to Hispanic Advertising & Marketing
"...offers valuable, hard-to-find data about demographic trends, marketer spending by category and company, Hispanic media and an expanded ranking of the top 50 Hispanic ad agencies." Read the full annotation

Marketing Encyclopedia: Issues and Trends Shaping the Future

(More Info)	Online Communication Studies Resources - Univ. of Iowa
Extensive list of online resources from a great school of communication studies. Read the full annotation

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