Hispanic Fact Pack: Annual Guide to Hispanic Advertising & Marketing
"Advertising Age's second annual Hispanic Fact Pack offers valuable, hard-to-find data about demographic trends, marketer spending by category and company, Hispanic media and an expanded ranking of the top 50 Hispanic ad agencies." Also available as a PDF.
"New this year is information about use of the Internet by Hispanics, who are going online faster than the overall population, and about acculturation, as the Hispanic population reaches a tipping point where greater growth from now on will come from U.S.-born Hispanics than from immigration as in the past."
Link to resource:
Hispanic Fact Pack: Annual Guide to Hispanic Advertising & Marketing
Available in print:
HF5415.33.U6 H576 2005